After numerous teasers via Twitter and Instagram, Evelyn Lozada has finally gone full-throttle with her newest venture, Vida Lux Cosmetics! The busy reality star, fitness model, Youth H2O and Pearlbrite spokesperson and fitness contributor for Latina and OK! Magazines can add “proud Mommy” to her resume, as she has also named none other than her daughter Shaniece as the official spokesperson for the cosmetics line.
While she currently has only seasonal and limited-release options available and we’ve yet to see eye shadows on the site, Lozada used the last episode of Basketball Wives (October 7) to hint at what’s to come, as her face was fully made up with her products.
Her “all-natural” cosmetics boast a mineral base and are paraben-free, with many also including boosters like Vitamin-E. Made with the “budget fashionista” in mind, her products start at an impressively affordable $13.95. You can browse for yourself or place a pre-order on her website, www.vidaluxcosmetics.com .