While BLF normally is seen at our favorite fashion events, we had the honor of being invited to celebrate the 35th anniversary of beauty-pro darling Tweezerman! Makeup artists and bloggers, as well as select media and retail partners, gathered at the Chester in Meatpacking to sip and sample Tweezerman’s signature beauty products.
Tweezerman started 35 years ago with a single product- the Splintertweeze. Their iconic original product-a best-seller for its precision tips and famous “Tweezerman Slant”- became a launching pad for the brand, which branched into providing head to toe beauty tools for celebrities, makeup artists, and those like us who just want to look like a million bucks.
In celebration, Tweezerman offered guests a showcase of their most popular items-which we were invited to try for ourselves by filling our own pro-makeup pouch- while ambassadors were on-hand to give us info and tips on how to make the most of their beauty tools. Guests also had the opportunity to win great prizes like an iPad mini, gift certificates and a trip to Las Vegas!
While I was familiar with their tweezing products, I was excited to learn that tweezerman has products for the total eye, ranging from eyelash curlers to makeup brushes! Because you know I love a smoky eye, my fave product of the evening was the Brush IQ eye defining kit.
Consisting of the line glider, shader and blender brushes, the Brush IQ series features DuPont Natrafil patented technology which performs like animal hair fibers while being more hygienic (hello, sensitive skin solutions!). The brushes can be used with wet or dry makeup.
Check out the tutorial below and let us know, have you tried any of the Tweezerman or Brush IQ products?